Digital lenses

Smartphones, tablets, laptops, navigation systems and e-readers: nothing has changed our lives in recent years as much as our use of digital devices. On average, we spend almost five hours a day staring at different kinds of screens. We look for recipes, post content on Facebook, check our emails when on the go – and these changes have all impacted our vision.

Our eyes are having to become accustomed to a new field of near vision in order to accommodate the shorter distance at which we hold digital devices compared to a newspaper or a book. ZEISS Digital Lenses have an optimised lens design to make it easier for you to read content on digital devices up close. Digital Lenses were primarily developed for 30- to 45-year-olds who still have good vision in the intermediate and near ranges, but who have already noticed an impairment in their visual comfort due to frequent use of digital devices.

ZEISS Digital Lenses make it easier for us to see in this connected world: they have been specially optimised for the near vision zone, which takes into account the typical visual behaviour of single vision lens wearers when using digital devices. As a point of comparison: we read a newspaper or book at a distance of around 40 centimetres, whereas mobile devices are held around 30 cm away. ZEISS Digital Lenses are prefect for both of these distances. They cover wide fields of clear view for distances and offer support for the eyes when looking at digital devices up close. So they help our eyes focus at close or long range, thus ensuring much more comfortable vision. This means we can reduce, and perhaps even prevent, digital eyestrain and its consequences (irritated, burning eyes, tension and headaches). Get relaxed, fresh eyes and stress-free vision for good – even after a long day at work using your smartphone, laptop, etc.